![]() In the above clip, you can almost see him going through a mental checklist of things to say - rehash the question as a statement, give the reporter a quote that they can use in their article, add in some fan-friendly language, and call it a day. It should be noted that this press conference took place after Brian Cashman’s, in which he tried to pin the stalled negotiations on Judge’s camp. "You're disappointed, but like I said it's just an honor to be discussing those kind of talks" /FcAP7coHuW- Yankees Videos April 8, 2022 Here’s a clip of Judge answering questions about his contract situation on Opening Day:Īaron Judge on not reaching a contract extension today with the Yankees: but his personal comms strategy has been nearly perfect this year.Īfter a contentious offseason, Judge has put on an absolute masterclass in how to handle the media. I don’t know whether this comes naturally to Judge or if he’s been media trained to the nines - I have some serious doubts about the Yankees media strategy. I don’t know if I was just oblivious to this before, but this man has perfected the (sometimes) lost art of media communications this year. While I think the “New York Effect” - that is, the chorus of chants from fans after a player fails to live up to expectations with the Yankees (or Mets) that basically explains away all of their failures on the pressure to perform in New York - can sometimes be a bit overstated, I do think there is something to be said about a player who’s capable of navigating the jagged media landscape so well. ![]() Both the media and the fans are tough on their guys - I mean, even Jacob DeGrom isn’t safe from the wrath of radio show callers! We all know that playing in New York is a unique beast for any player. *Author’s note: In fairness to me, I have a superbly written, if not dangerously melodramatic, article waiting in the wings for the day he breaks the record. He’s set himself up for a potential MVP win.Īnd here I am, wanting to talk a bit about the way he handles the media.* He’s putting together one of the most impressive offensive seasons of all-time. He’s on the verge of breaking arguably the most heralded record in franchise history.
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